An ITO stands for “Initial Token Offering”, a process which is seen to be equivalent to an ICO. The first generation of digital assets were crypto-coins like Bitcoin, Litecoin etc. Coins have been used as a digital medium of doing transactions in an elegant encrypted way. The next generation of digital assets is the tokens, which cover a broader purpose of use. However, it's hard to differentiate between these terms as they are broadly used in an interchangeable manner.